Best Free SEO Tools You Can Use for Your SEO Agency in Australia

When you start an SEO agency in Australia or anywhere else in the world for that matter, you need all the support you can get. 

SEO agencies in Australia have the difficult task of helping their clients rank in their industries. Most of these industries are very competitive, i.e., there are lots of other companies in the same industries looking to rank on Google’s Search Engine Results Page (or SERP). This means you have to think better than your competitions and outsmart them to get not just any traffic, but relevant traffic. People that will actually engage your content and buy from you. You can know more about the Best free SEO tools for SEO in Australia by visiting

When you are trying to get your SEO running, there are a bunch of things you need to keep in mind. For example, you need to look out for the keywords that your customers are using to search for your product on Google and use these keywords in your articles. You also need to monitor your website and find out what your visitors are doing on different pages on your website. 

With some of the SEO tools we will be looking at in this article, you will be able to perform some basic SEO analytics and keyword research. The good thing is, you won’t have to pay anything for them. 

Here are some of the free SEO tools you should have if you are an SEO agency in Australia:

Answer the Public

Every SEO agency worth its salt knows that keywords are important pieces of SEO that must not be neglected. A key part of any SEO strategy is finding the right keywords and using them properly. Answer the Public helps with that. Most companies find their keywords from a common source: Google Keyword Planner. This usually means that there is huge competition with the keywords that are found there. Answer the Public goes into forums and communities to bring out the most used keywords by people in that space, and presents them to you. Most of these keywords have low competition, but a lot of Google (and other search engine) users use them a lot to find answers. If you use these keywords, you will draw lots of traffic.

Also, Answer the Public provides over 150 keyword ideas, so there is always something you can use when you visit the site.

Animalz Revive

Sometimes, you need to repurpose old content for you to rank better. This means increasing the number of words on that content or adding new keywords to the content. Sometimes, it means adding new case studies to use as evidence that your advice works. Whatever it is, you must constantly update your content, because stale content will drag your rankings. 

Going through Google Analytics can be a good way of finding out how what content needs, but sometimes it is very stressful to do. Animalz Revive provides an easy way to find out if your content is failing and which content to focus on.

You can see metrics like “Traffic loss since peak in %” that shows you how much of your traffic you have lost since your peak amount of traffic, so that you can know how much you are losing by keeping outdated content on your website. By looking at this metric, you can decide that your content needs and upgrade.

Yoast WordPress Plugin

If you have a website that runs on WordPress, then getting Yoast SEO plugin is non-negotiable if you want to see the best SEO results. The good thing about this plugin is that it is very robust, and free. It is almost impossible to find a good SEO plugin with that much features for absolutely nothing. 

You can use this plugin to go through all your articles on WordPress. It can help you find out which sentences or paragraphs are difficult to read and how you can simplify them, as well as how your snippet will look on Google Search Engine Result Page with your metadata on it.

Armed with this set of information, you can create better content that will resonate better with your audience and improve your SEO rankings.


Dareboost is more than just an SEO tool, but it can help you run your site for good analytics. You can analyse the speed of you website, the security strength and so many other metrics that can directly affect your SEO. Like other tools in this article, it is totally free.

Analysing your webpage for speed is an important part of SEO because a slow site is difficult to operate, and many people don’t want to go through that stress. If your site is slow, then you will have a high bounce rate (percentage of people leaving your site in a short time) and your SEO will be terribly affected. Google will punish you by pushing your website down the results page. If you want to get all the information about your site for free, Dareboost is a tool you should check out.


Owned by SEO and marketing guru, Neil Patel, Ubersuggest is a free tool that contains packages that can only be found in a premium SEO tool. This free tool can give you information on any keyword you wish to use for your website. When you enter a keyword, you get information like the monthly search volume and keyword difficulty of the keyword. With the information gotten on Ubersuggest, you can decide if you want to use the keyword or if it is too competitive for your website.


For starters, as an SEO agency in Australia, you can use free tools like Google Search Console, Google’s Mobile Friendly Test and Google Analytics to see keywords to use, and if your website is optimized for mobile conversion. Also, the Google search option can show you predictive text and other related search options so that you see what people are searching for constantly in your industry that is related to your keywords.

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